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Progress and innovation of new display in LED industry
Time:2020-03-04
Views:348
With the recovery of social economy, this year‘s domestic major display audio-visual Expos are also resumed. At the exhibition, major display enterprises display their new products, and new terms are constantly emerging at the exhibition. The frequent appearance of one term has attracted the attention of major screen Enterprises - new display technology. So why do new display technologies appear frequently and what impact do they have on LED screen enterprises?
Social demand promotes the development of science and technology, and new display has become a hot word in the display industry
In 2020, COVID-19 will have a great impact on the global economy, with a far-reaching impact on all aspects of global industries. However, some industries have entered the capital perspective due to special needs. In addition to the medical industry that is directly related to the epidemic, there is also the information industry that supports office life and contacts the outside world. When it is impossible to go out or go far, how to obtain information and exchange information more efficiently to meet all-round needs including work, education and entertainment has led to the rapid development of the electronic information industry. As an information display tool, the display terminal has also met the huge demand of the market, and the demand is also promoting the rapid development of the display industry. People are always pursuing higher-end products and constantly improving their requirements, whether it is other or display products, so a term began to appear frequently - new display technology.
The new display technology is not a strange word. Before the epidemic, there was this concept and it was called the new display product. But in fact, for the LED display industry, the scope of application of this term was not wide. Until the LED industry display technology gradually developed in the direction of small spacing and made a breakthrough in the mini / micro LED technology, the product application range broke through the simple information display, Instead, it began to be installed in high-tech products such as computers, TVs and mobile phones. The traditional LED display products also began to combine with AR / VR / XR technology. The new display technology began to become one of the hot words of screen enterprises.
Micro LED display -- an important development direction of new display technology
The upstream of the new display industrial chain includes three major sectors: raw material production, equipment manufacturing and assembly parts production. The midstream is the manufacturing link of the new display. The downstream is the terminal application link, and the display will be applied to notebook computers, displays, smart phones, tablet computers, digital cameras, vehicle mounted displays, wearable devices and other fields. At present, the application directions of the new display mainly include the differentiation of smart phone form, the high-definition and low-cost of TV products, and the diversification of emerging application fields (such as virtual reality, telemedicine, public display, etc.). In the "fourteenth five year plan", the new display technology industry was listed as the key construction project of the new generation of information technology industry. The new display industry planning and policy support of various places were successively released, which helped China‘s display industry leap to the middle and high end of the value chain.
In the early days, the most widely used field of new display technology should be the liquid crystal display industry. With the further popularization of new technologies such as big data, cloud computing and Internet of things, the application direction of display screen will be more diversified. Up to now, the total investment in China‘s new display industry has exceeded 1.3 trillion yuan, becoming the world‘s largest display panel production base. The new display industry covers LCD, laser display, OLED, quantum dot display and other new display technologies. Micro LED display has the advantages of self luminous, high efficiency, low power consumption, high integration, high stability and all-weather operation, and has become an important development direction of new display technology. The government‘s attitude towards China‘s display industry has always been to support and help. Under the guidance of government policies and the strong investment of relevant enterprises, the research and development of micro LED chips, backplanes, transfer, detection, repair, driving and other fields has made great progress, and has basically developed synchronously with international advanced technologies. At the same time, a large number of major investment projects have emerged in various places, accelerating the process of industrialization. Micro LED display intelligent wearable, vehicle mounted, TV and commercial display screens have been launched one after another, and new application scenarios and consumer markets are constantly emerging. The market prospect is promising.
Technology integration, traditional LED display industry glows with new vitality
Since the LED display technology has gradually matured, large screen display has become the world of LED screen enterprises. However, with the saturation of the market, the market space of the traditional LED industry is gradually shrinking, and more users desire more innovative display products. In fact, as communication technology enters the 5g / 6G era, network and computing technology, AI technology, electronic game technology, interactive technology and other technologies have been developed at a high speed. Some LED screen enterprises focus on the opportunity to introduce these advanced technology integration products. New display products integrating new technologies, such as intelligent all-in-one machine, intelligent lamp pole screen, virtual studio, etc., have laid a solid foundation for the expansion of the subdivided field of LED display industry. With the further reduction of the dot spacing, the products with small spacing quickly adapt to the characteristics of high resolution, high brush rate, clear display, bright color and so on required by users, and have won great market attention.
The application market of LED display screen and various virtual reality imaging technologies is hot, and the diversified application of subdivided fields has become the traffic password of screen enterprises. LED display outdoor naked 3D large screen often appears in major business districts and becomes one of the shapers of urban landmark buildings. Domestic screen enterprises such as Zhouming technology, abison, Lehman optoelectronics, LianJian optoelectronics, Shende color and other LED display enterprises have entered the Bureau. Domestic screen enterprises also apply it to the integration cases of LED display and VR / Ar / XR and 4K / 8K HD display. Such as virtual studios, immersive experience halls, immersive cinemas, and performing theatres, the display effects that almost confuse the real with the real bring shocking visual effects to the audience.
New display technology: integrated development of "hardware + content"
The new display technology covers not only the in-depth research and development of display terminals and various technological breakthroughs, but also intelligent enabled display products. Domestic screen enterprises also understand that the single display function of display terminal products cannot firmly occupy the market, so smart display products such as "display + software" came into being. At present, the market potential of intelligent display products such as integrated solutions such as conference machines, intelligent all-in-one machines, traffic command centers and emergency control command centers cannot be underestimated.
In terms of hardware, seeking new materials and new production processes to promote the development of micro LED display technology is also an important focus of new LED display technology
At present, the development trend of the new display technology is increasingly obvious. This will also become the indicator for the LED display industry to enter the new display market.
At present, the focus of LED screen enterprises on new display is still on micro LED display technology, and breakthroughs have been made in the research and development of flat panel, notebook, display, TV, car display and other subdivisions. Although technical problems such as massive transfer and production efficiency still need to be improved, some screen enterprises have begun to try to integrate with other new technologies. With the further research and development of display technology by LED screen enterprises, the new display industry will become a continuously deepening market and attract the investment of domestic screen enterprises.
Echo Li